Case Study 01 — Local product discovery
Brotzeit Bakery Bali
Category: Local brand / product discovery
Initial challenge
The brand was not appearing consistently in AI answers for high-intent queries related to German bread in Bali — despite being a genuine category leader.
Target prompts
- "Best German bread in Bali"
- "Where to get German bread in Bali"
- "German sourdough bread Bali"
Work delivered
- Prompt mapping — page structure designed to be cited by discovery queries
- Entity clarity — consistent brand definition enforced across surfaces
- AI-readable positioning — intent-aligned descriptions and proof sections
Outcome
Improved likelihood of being named for German bread discovery prompts. Clearer brand association in AI answers for local discovery intent.
Prompt Map
Entity Consistency
Cite-friendly Pages
Case Study 02 — Product intent queries
FreshMax
Category: Product intent / health-led positioning
Initial challenge
Generic product categories are crowded. AI answers stay vague unless the entity is clearly defined and repeatedly validated. FreshMax needed sharper category-to-entity mapping.
Target prompts
- "Sugar free jam Bali"
- "Healthy jam without sugar"
- "Keto friendly jam Indonesia"
Work delivered
- Category-to-entity mapping — made the product type unambiguous
- Consistent terminology — repeatable phrasing across all web surfaces
- Proof structure — what it is, who it's for, why it's different
Outcome
Increased clarity and fit for product intent prompts. Higher recommendation likelihood for sugar-free / keto / no-added-sugar queries.
Intent Fit
Product Entity
Terminology Control